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Working With Google UAC

OK, so for all the money – what is Google UAC?

One thing Google is really, really good at it is combining their various platforms into a single admin. That goes for UAC as well, which is the short form for Universal App Campaign, the new centralized platform for marketing your mobile apps across all the Google platforms.

So, where are your ads displayed? Easy – all Google platforms.

  • Google Search
  • Google Display
  • Google Play
  • Discover
  • YouTube

Running campaigns on UAC can take a lot of the sting out of having to setup creatives across all the various Google platforms. UAC allows advertisers to use a wide selection of creatives such as text ads, images, video animated banners (HTML5), and setting up campaigns is simple and straightforward. Since UAC combines all the Google platforms, the potential audience reach is enormous.

Additionally, unlike Google Ads, you don’t need to supply different creatives for the various channels. Google UAC recycles the text and creatives you provide in your app details, meaning you can be up and running with UAC with the minimum setup time.

Does UAC work for Android and iOS apps?

It certainly does. Universal App Campaign works with Android and iOS apps so that you can run campaigns for all versions of your app in a single marketing interface. We told you it was simple!

Google makes their money from paid ads, so naturally, UAC comes with all built-in auto-optimization features for both Cost Per Install (CPI) and Cost Per Action (CPA) models.

It’s far from perfect, though with a number of flaws such as:

  • You are limited to YouTube for video.
  • Drill-down targeting is missing.
  • You cant edit your targeting option once a campaign is running.
  • Scaling is complicated.
  • You have limited control over the quality of your traffic.

It does make launching campaigns across multiple platforms easy, though, and all you need is an AdWords account, a native App (Android or iOS), a set of creatives, and a marketing budget.

Creatives allowed on UAC.

Video can be landscape, portrait, or square. We’ve listed some of the most popular resolutions for landscape videos as a quick reference guide:

Landscape 16:9

  • 2160p: 3840×2160
  • 1440p: 2560×1440
  • 1080p: 1920×1080
  • 720p: 1280×720
  • 480p: 854×480
  • 360p: 640×360
  • 240p: 426×240

Supported formats for images are 320×50, 320×100, 468×60, 728×90, 250×250, 200×200, 336×280, 300×250, 120×600,160×600, 300×600, 970×90, 980×120, 930×180, 250×360, 580×400, 240×400, 425×600, 300×1050, 480×320, 480×32, 768×1024, 1024×90, 1024×768, 300×50, 320×480, 970×250, 375×50, 414×736, 736×414, 250×250, 450×50.

The image size cannot exceed 1MB. If you do need to compress images, give TinyPNG a shot.

As with pretty much anything Google releases, it UAC just flat out works. Unlike many other Google products, though, UAC has a pretty good support page. Follow the link for Google Universal App Campaigns support.

If you still can’t find the answers you need, join us here at Forex-Ads. We’ve helped countless affiliates go from zero to high-earning hero, so join us and let our experts show you the fastest way to affiliate success!

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