Push ads came to the forefront in 2019, and by 2021, new push ad networks were popping up on an almost daily basis. While some of these networks went the way of the Dodo, the bigger networks continue to thrive and are responsible for hundreds of millions of impressions every single day across a wide range of verticals.
While most affiliates tend to think of push ads in terms of SOI (Single Opt-In) offers like zip code submits or sweepstakes, they can be made to work for DOI (Double-Opt-In) offers such as gambling forex and crypto.
Take the time to optimize your push ad campaigns, and the results could be a real eye-opener. I’ve got campaigns running now where leads are costing me less than $1, converting at around 2%, making me a return of $800 for every $100 invested for one particular niche!
Take the time to optimize and push ads work!
Push ads are quick, short attention advertising. For your campaigns to be successful, you have to get your message across in a simple and straightforward delivery. That means:
- Direct and to the point text
- Use of emojis
- Familiar looking icons
- CTAs in your main description
- Simple images, no fine print
I’ve seen a lot of affiliates make fundamental mistakes with their campaigns and then blame the medium for not converting. That’s simply not the case, but if you just set up a campaign without any planning or optimization, don’t expect to see any conversions.
Here are some of the most common mistakes affiliates make with their push ad campaigns.
Not using landing pages
While a lot of offers will work perfectly well with direct linking to the offer page, using your own landing pages is a must for any DOI offers. Use your landing page to explain the benefits of the main offer and reinforce the positives. Use clear and concise CTAs and use images that will strengthen the message of the page.
You may well see less traffic to lead registrations, but you’ll definitely see better lead to conversion metrics.
No diversity in creatives
First of all – use multiple creatives! If the push network you’re using allows xxx sets of creatives, use them. Make sure to test different angles in your creatives. There are multiple ways to come at any offer, so get creative. A forex offer, for example, could be advertised as “make money,” “pay your bills,” “get out of debt.” Don’t just stick to the same motif over and over. Use different angles in your creatives and test these against each other.
Using RON (Run Of Network)
RON is cheaper for a reason. It’s the least targeted traffic on the network. Use keyword-based sources where possible. Take the time to speak to your account manager and get the best converting sources for your particular geos. Please don’t be shy when it comes to account managers on push ad networks (or any traffic network, come to think of it). If you get conversions, you’ll use that particular network again, so your account managers’ best interest is to give you the best traffic.
Starting bid is too high
We’ve all done this at one stage or another. We started a new campaign where our starting bid was too high. The initial stage of any campaign is a testing phase, so why make it more expensive than it needs to be? Stick to the average for the particular geo and buy your data as cheaply as possible.
Making changes too early on
This is another one we’ve all been guilty of at one time or another. Set your campaign up and let it run for at least twenty-four hours (forty-eight is better) to get some feedback and data. Start to make changes too early on, and you don’t really know why you’re changing things. Get some measurable data before making any changes to your campaigns.
Let your campaigns run for the testing period, then you can start to collect performing and non-performing sources and site IDs to optimize.
Depending on the push ads network you use, you’ll have multiple parameters to optimize, such as:
- Ad creatives
- Landing pages
- Devices (desktop, mobile)
- Operating systems
Take the time to set up your campaign tracker and postbacks in your traffic and affiliate networks for the best results. Once the data starts coming in, you’ll have enough information to move onto your optimization, and optimization is where you turn Dollar bills into Benjamins!
Are you stuck with running campaigns on push traffic networks? Get in touch with us today and get the inside scoop on push ads from one of our affiliate managers!