So you’ve set up your website, and you’re finally ready to start monetizing from your website. That is pretty much the aim of every forex affiliate marketer – we want visitors on our websites who will click on our affiliate links while they enjoy our high-quality content.
But how do you drive content to your website? We gathered up a few of the most important points to keep in mind as you develop your affiliate marketing strategy.
Content is King – but make sure it’s consistent
Why do you think so many brokers have inhouse content marketing teams that post regularly on their website? Everyone knows this, but somehow, plenty of people skip this point. Content creation is not easy – it requires time, effort, and diligence. But not posting content on occasion will not do your website any favors and will be simply a waste of time. Regular, good quality content will have your visitors coming back and improve your website’s ranking.
Regular posting requires you to be organized. Make sure to dedicate a certain amount of time every week to write over 1000 words plus sufficient time for research.
Publish long-form content
In order to see what kind of content works best, Buzzsumo recently analyzed over a million articles. What do you think they discovered? Long-form content (over 1500 words) gets much more shares versus shorter articles.
But long-form content can be difficult to execute if your main audience involves forex traders who are usually looking for market news and insights. Try to blend your content with things like guides, tutorials, and reviews that can be lengthy and very detailed. Tutorials are a great way to engage with users and keep their attention focused but remember – your content must be compelling and intriguing, as well as accurate and up-to-date.
Make sure technical SEO is in place
Technical SEO is one of the most fundamental aspects of ranking in search engine result pages. The process scares and confuses many people, but with significant research and the right tools at hand, it’s fairly straightforward. Digital marketing guru, Neil Patel, defines technical SEO as,” Any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.”
While SEO is a wide field, some of the topics to focus on are:
- Image Optimization
- Mobile optimization
- Website speed
- Internal/external links
- Canonical URLs
- Crawling and Indexing
(We have a great article about long tail keywords. Ready it here.)
Videos are one of the most successful forms of internet marketing in the 21st Century. It offers users versatile, easily shareable content, and is responsible for as much as 80% of internet traffic.
Remember: Google loves Google, which means Google loves Youtube. Create tutorial videos, reviews, live webinars/FAQs, infomercials, and more. Video marketing can be utilized with the help of Youtube – Google will index your videos and bring you high inbound traffic. Make sure your videos are embedded as Google needs to how to understand how relevant your content is. Since Google does not see videos, it’s essential to submit a video sitemap that will help you rank your content higher.
Add enticing text to your social media posts
People will often share blog posts or other forms of content without giving visitors a reason to click on their link. But by adding text to your post, you create a conversation and give your audience a reason to interact with you.
Posts that feature text on what their links contain will most likely increase your CTR (click-through rate), and encourage people to click on your link
Retarget Facebook and Instagram Ads
Social media has become an essential ingredient in digital marketing campaigns. However, Facebook ads are getting more and more expensive. And unfortunately, over 90% of visitors who land on your website the first time will leave far too quickly, before they read any articles or worse, click on your affiliate links.
Often, they will quickly forget your website once they close the tab. This is why retargeting is such a popular online advertising tactic that helps bring back visitors that have yet to convert. Once you’ve launched your ad, you can automate product advertising. Your ad will reappear on people’s feeds who’ve either expressed interest in your product or related items.
Syndicate your content
Content syndication is the processing of repurposing, or better said, republishing original content on third-party websites with heavy traffic with the creator’s name cited on the site. Content syndication is often accused of being bad for SEO due to Google’s regulations on duplicate content. However, this is not the case, necessarily. According to Google, “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.” Google has no issue with correctly done syndication and understands the term. “Originally posted on…”.
Featuring your content on platforms such as Medium is a great way to encourage traffic to your page and create followership, but it doesn’t have to be a one-way street. You can feature other blogger’s content on your page or syndicate articles from websites like Forbes, Huff Post, and more. Content syndication can be done either through manual submission or through RSS submission feed.
And most importantly – keep updated! Google, Facebook, and other tech changes are regularly changing their algorithms to provide the best user experience. It’s hard to keep up, but make sure to dedicate a window of time regularly for research and fresh updates. Sign-up to newsletters, follow SEO experts, add ‘digital marketing’ to your Google Alerts to simplify your research and stay on top of all the trends in the digital marketing world!