Native Advertising is one of the best-converting ad types for verticals where your potential signups are looking for information and knowledge-based content. Verticals like forex, cryptocurrency, credit cards, and insurance niches are prime examples of these. While pre-landers are always recommended, with traffic sources like Push Notifications, you can get away with linking directly to the offer page. With Native Ads, pre-landers are an absolute must.
Native ads are geared towards offering additional content, over and above the ad creative itself. Anyone clicking on one of your native ads is looking for more information on the topic so forego pre-landers at your peril!
After running hundreds of campaigns across multiple native ad networks, we’ve come up with our native advertising playbook. Here are our Top 7 Hacks to successful campaigns on native advertising networks.
1 – Show me the conversions
Unless you have a thing for spending money on advertising without worrying about seeing any return, conversions are the name of the game. You’re an affiliate marketer, and your goal is the conversion. Have you taken the time to set up your conversion tracking correctly, though? You’d be surprised how many affiliates we see who just throw together a campaign and don’t take the time to set their conversion funnels.
Your native ad network should be providing you with some a tracking pixel. Make sure you implement this on your landing pages; otherwise, you’ll have no way of tracking your visitor journey through your funnels.
The tracking pixels provide much more than just a way to track how your marketing campaigns are performing. Remarketing is a big part of getting conversions. If you don’t add the pixels to your landing pages, you won’t be able to create remarketing campaigns or even lookalike audience lists.
2 – Separate Desktop and Mobile campaigns
Rule of thumb – campaigns for mobile devices will have a higher engagement rate (CTR – Click Through Rate) than the same campaign on desktop devices. I won’t go into the reasons for this in this article, but you can safely assume that the CTR on mobile campaigns will outperform the CTR on desktop campaigns. To be sure which devices your traffic is converting on, though, you need to test these against each other, and that calls for separate campaigns for mobile and desktop.
This tactic is good advice for any differentiating parameters in any campaign. If day-parting has an effect on your campaigns, make different campaigns. Anything that affects your traffic should be running in a separate campaign. Separate campaigns let you allocate your advertising budgets more efficiently and cut down on overspending on your ads.
3 – Over targeting
Granted, we all want to target the ideal prospects as accurately as possible, but if you overdo the targeting options, the available traffic will fall off, and your CPC (Cost Per Click) will go up.
Every single vertical online has a demographic. Age, gender, education, and many more make up this demographic. Check the demographics for authority sites in the vertical and make a note of where these overlap. That overlap is the sweet spot for your targeting and usually results in the broadest audience with the best conversion potential.
4 – Creative combinations
One man’s junk is another man’s treasure, and no creative will ever appeal to everyone. Regardless of the vertical or how good you think your creatives are, make more. Most native ad networks, like most other traffic types, allow you to use multiple creatives in your campaigns. My rule of thumb for this is straightforward. If the traffic network I’m using for my campaigns lets me upload x number of creatives, that’s how many I use.
Any tracker worth its salt will have a [creative] tag so you can soon see which of your creatives is bringing in the conversions and which ones aren’t. Use as many creatives as your traffic network allows and vary the themes a bit.
5 – Let your campaigns get the data
One of the biggest mistakes I see affiliates making with any type of campaign is editing these too soon. When you first set up your campaigns, the goal is to collect data and statistics. If you get some conversions in this initial campaign phase, tremendous, but ultimately, the initial phase of any campaign is to gather data.
Any campaign will start with some basic parameters such as geos, CPC bids, and day-parting. If you start changing these too early on in the campaign’s life-cycle, your data will be skewed. For the best results, I always recommend running campaigns unchanged for a week. After the testing phase is over, then and only then should you start to make any kind of changes to the campaign.
Want to learn more about running profitable campaigns on native ad networks? Get in touch with one of our account managers for the inside scoop on what works on native ads!