Email is the conversion source that just keeps on giving. Create an active email list, and you have a source of potential conversions that you can tap time and time again. By far, the best investment you can make in your career as an affiliate marketer is an email list. Just like the old saying goes, “the money’s in the list.”
The infrastructure to build your email list is pretty straightforward. Sign up with an email service provider like GetResponse or MailChimp, and you’re in business. The tricky bit is getting people to signup for your lists. That takes a bit more time and a lot more planning.
Adding subscribers to your email lists might even be a secondary step in your strategy, with a front-end sale being the main scope of your campaign. Whatever your strategy might be, building an email list across all your niches should be a part of your plans.
The Opt-In Process
Getting subscribers to join your mailing lists is a process with four main ingredients:
- Lead Magnet
- Opt-in page
- Welcome email autoresponders
Let’s break down these four components and see how you can optimize each part of the process, boost your email opt-ins, and build your lists for better conversions and affiliate commissions.
Everything online starts with traffic. You may well have the best landing pages and lead magnates known to the internet, but if you don’t get any eyes on your offer, you won’t get any signups or conversions.
Traffic comes in a variety of shapes and sizes. For this article, I am going to concentrate on paid traffic rather than search-engine SEO traffic. While getting subscribers will be the same across all traffic types, the scope of this article will be on paid traffic. Something you can start immediately.
Depending on your budgets, paid traffic can range from Google AdWords at one end of the scale to Push Notifications at the other end. I see a lot of affiliates disregarding Push traffic as being low-quality and non-converting. Like any traffic method, Push traffic can work for the right niches. I’ve seen very high ROI on Push traffic campaigns in even the most competitive niches such as finance and insurance.
Too many affiliates give up on Push traffic without giving it a fair trial. Like any traffic source, Push traffic campaigns have to be optimized. You can’t just set up a Push campaign and forget about it. That might get some conversions, but you won’t see accurate results if you don’t optimize your campaigns.
Given the lower costs, Push traffic is a great way to test the other components of your signup process. Run some test campaigns, get the data, optimize the other parts of your funnel then scale to different traffic types.
A Lead Magnet is something you offer subscribers in return for their email address. That could be a PDF guide, a free webinar, a free trial to your main offer. Anything that will appeal to your targeted traffic and hopefully have enough perceived value for subscribers to join your mailing lists.
One of the biggest mistakes I see affiliates making is trying to make a “one-size fits all” type of lead magnet. If you try to create a lead magnet that appeals to everyone, chances are you end up with something that appeals to nobody.
Do your research into the niche you’re promoting, narrow down the interests in the niche to something that will appeal to a highly targeted lead magnet, and offer your traffic that particular “bribe” to get their email address.
The key to an effective lead magnet is something that follows the flow of your campaign ads. If you’re targeting a finance offer and the critical point of your campaign is “learn to trade,” then a lead magnet that addresses that particular sales point will have the most appeal to your target audience.
Opt-In pages don’t need to be complicated. The goal of your landing page is to get people to click the Signup button. That’s it. Anything that detracts from that goal is an excess you can and should get rid of.
Keep your content as short as possible. If the product you’re promoting calls for lots of content, add that to your lead magnet and keep the content on your landing pages as short as possible. This is particularly true if your content pushes your CTA (Call To Action) button below the fold, the part of your landing page visible without scrolling.
Make sure your CTAs are big, bold, and stand out from the rest of the content on your page. Test the colors and button styles till you find the best converting combinations and use these. Don’t make any assumptions about colors here. Do some research into button colors – the results may well come as a surprise!
Welcome Email Autoresponders
What happens after a subscriber joins your lists? Do they get a welcome email immediately after they subscribe? If they don’t get this immediate welcome email, your conversions will suffer.
The welcome email and the promised lead magnet should follow immediately after a subscriber joins your mailing list. Keep your welcome email short and to the point. Make a brief description of the benefits of your lead magnet.
Craft a series of autoresponders to automatically fire all your subscribers, irrespective of when they join your mailing lists. One word of warning here: don’t overdo the number of emails you send. Nobody likes getting a gazillion emails a day about the same topic. Space your emails out, certainly not more than one a day at the most.
Congratulations! You’ve just boosted your email signups.
Need some more help building your email lists? One of our account managers can help, so get in touch with us today, and we’ll get your subscriber lists growing!